The N|F journey began in 2009 when Nadia Farooqui returned from the UK after completing a Masters’ Program in Marketing Management. Her father, who has played the role of a mentor and guiding light all through her learning years is a big advocate of entrepreneurship. When it came to helping her choose a career path, the stage had already been set. The fundamental notion was employment creation and a strong belief that a woman should choose a career that she is able to continue with ease beyond marriage and offspring.
Starting off in small room with very limited resources and experience, the initial business model primarily revolved around tailoring for near and dear ones. Needless to say, learning on-the-job was her very own mimic of classroom learning. With time and enhanced skill, N|F went into sourcing their own fabric and creating their own designs primarily selling through one-off exhibitions.
In 2010, with a meagre capital N|F took their first big plunge and moved to a studio space in the esteemed Bokhari Commercial Area. The brand has been built organically since moving from strength to strength, learning the crafts and developing an expertise in hand embroidery, machine embroidery, block printing, cutting and stitching.
In 2016, Rabia Farooqui a miniature trained artist from Indus Valley School of Art & Architecture joined the brand as its Creative Director. With a dynamic design sensibility and great aesthetic, she took over responsibilities for the formal and bridal lines at N|F. The growth trajectory of the brand over the last 4 years has been phenomenal and today the brands boasts of a 100 strong employee base.