A business graduate of the prestigious Lahore University of Management Sciences (LUMS), in 2010 Nadia Farooqui started an eponymous clothing label catering mainly to womens' need for daily eastern wear. In 2015, Rabia Farooqui, a fine art graduate from the prestigious Indus School of Art & Architecture (IVS) joined the brand as one of its creative heads and there has been no looking back ever since.
Organic in its growth trajectory, the brand moved from strength to strength and today specializes in fine embroideries & intricate craftmanship. Today the brand is know widely for its beautiful bridals and formals. The fashion label has its own inhouse embroidery, block printing, stitching and dying units spread amongst its several workshops. The vast pool of skilled craftsman working in sync with the creative designers brings forth a brand known for its strong aesthetics and vibrancy.